Data-driven Marketing Strategy and Analytics
for High Tech Sales
For years, marketers have relied on faith or gut instinct to make campaign and lead-generation decisions. But these days, decisions from the gut don’t seem to be getting the job done. New demands for increased accountability and greater ROI have created an increased need for a data-driven lead generation process that can grow with you and support marketing strategies.
That’s where Leap Analytix comes in. We provide targeted, cleansed, and de-duped market, business, and contacts data and distill it down to a clearly-identified addressable dataset that is propensity-scored based on your “ideal prospect” criteria. And then we go further.
We know that, in high tech sales, it is business cycles that drive purchases, not marketing campaigns. So we go beyond BANT to capture explicit buyer information through direct conversation with decision makers at your top-rated prospects. We keep abreast of changing business cycles within your prospect organizations by adding a sustained, “always on” teleprospecting methodology to your demand generation funnel. You’ll know who’s buying, why, and when, improving both marketing and sales effectiveness.
Enhancing your prospect data with buyer intelligence gained directly from the source ensures successful marketing strategies and improves sales velocity, resulting in increased lead-to-revenue conversions and measurable ROI.
Empower your team with relevant, actionable data, and take the gut feeling out of your marketing process.