With less than 10% of your target market actively in the buying cycle, how will you be sure they will make it into your pipeline?
You can be sure by being in touch with your buyers and by instilling top-of-mind awareness in the remaining 90%. We use a sustained, personalized approach to mine your market for today’s buyers and nurture tomorrow’s prospects, delivering opportunities that are already engaged and well informed about your products and services.
Leap Analytix believes the best source of buyer intelligence comes from personalized, one-on-one conversations.
We go to great lengths to understand the buying behavior of your target accounts, obtaining prospect intelligence that is explicit, real-time, and renewable. We begin with pre-call analytics to profile the “ideal” buyer. Then we define your addressable market, assess your data, build a data warehouse, find the ideal candidates, and begin the conversation using our Dialog Exchange Platform™. The Dialog Exchange Platform combines data, speech and behavioral analytics with business cycle facts gained from real-time dialog with key stakeholders and decision makers.
In enterprise technology sales, it’s business cycles that drive purchases, not marketing campaigns.
Asking the right questions is the heart of the effective exchange of information. Our skilled dialog specialists know the right questions to ask to engage the prospect and gain real-time buyer insight. We use a sustained, teleprospecting approach that uncovers “right now” opportunities and opens a dialog early, and often, with future opportunities. This ensures a relevant and consistent exchange with future customers, regardless of their timing to buy. We go beyond BANT to uncover business cycle changes, current alternatives, and obstacles to adoption. We learn about their organization, their value and price perceptions, and their buying procedures. This sustained teleprospecting approach results in warm prospects that are already familiar with the value and relevance of your solution.
Prospect Development Services
- Personalized conversations with decision makers and primary influences
- Skilled communications specialists using professional questioning tactics to uncover:
- Value drivers
- Current situation
- Brand perception
- Competitive insight
- Hidden drivers and obstacles
- Buyer propensity
- Buy cycles (predictable forecasting)
- “Right now” opportunities, passed on to sales
- Likely suspects, recycled for nurturing and targeted campaigns
Learn more about how to get more from your marketing investments and prove your impact on sales. contact us today »