Dialog Exchange Platform™
The Dialog Exchange Platform™ uses a series of speech and data-driven marketing tools to deliver business intelligence in a proven process and execution model. The Platform includes an initial data assessment, database design and development, data analysis and predictive modeling, and campaign ROI metrics, all of which become a guide to developing winning marketing strategies.
Winning strategies demand an understanding of your addressable and target markets that is explicit and constantly updated. Our Platform takes prospect development to a whole new level, giving you smart, actionable information that can be put to immediate use.
In addition to buyer intelligence, LEAP Dialog Exchange Platform services include:
Now you can hear what your customers and prospects are really saying about satisfaction, loyalty and advocacy. Through one-on-one dialog,we’ll deliver concrete insight for tracking and managing brand awareness, perception, and win/loss analysis.
Real time market research allows you to identify niche market opportunities as well as up-to- date competitive business intelligence. For new products and services, our Dialog Exchange Platform replaces traditional and expensive focus groups, providing concept testing through surveys and personalized interviews.
Staying current with industry trends keeps you relevant. We help you maintain that relevancy by collecting prospect opinion and sentiment on technology, regulatory, and global economic trends that are important to them (and to you).
Buy Cycle Analysis
Accurate sales forecasting and an effective sales team depend on understanding what’s going on in the prospect’s buying cycle. We provide that knowledge through lead sensitivity analysis for false positive/negative answers, uncovering the drivers behind stalled, rejected, or abandoned leads, and recycling the prospect for nurturing and for future campaign development.