Use direct, unfiltered conversation to know who’s buying, how and when
Leap Analytix is an insight and optimization company focused on providing customer buying intelligence, through live conversation, to technology companies with complex sales cycles and high value, high risk solutions.
We capture insight directly from the source – the customer – on needs, attitudes, behaviors, timing, and buying intentions. By talking on an ongoing basis with your target accounts, we ensure that buyer intelligence is always current, allowing you to optimize sales and marketing performance. Our clients are able to reach buyers earlier in their buying process and close more business.
Our process pinpoints where the customer is in the sales cycle and allows you to align messaging and outreach strategies with their buying cycle. It gives you unfiltered insight into the prospect’s interests, needs (both current and latent), and business pains. The resulting intelligence informs every aspect of marketing and sales with reality-based sentiment, leading indicators, and cross-channel integration opportunities – at near-real time speed. In fact, information given freely in phone conversations not only results in better qualified leads, it helps to improve products and define market segments, sales targeting, competitive displacement strategies, and customer service/retention.
What are the top 5 things you could be learning from teleprospecting? (that you’re not learning today?)
We share your goals to lift your conversion rate, strengthen your pipeline, and bring strategic understanding into your addressable market. With the inContext™ methodology, you gain:
- Direct and unfiltered insight into the customers’ current and future buying status
- Increased opportunity for early engagement
- Ability to align messaging and content to be relevant to specific customers
- Ability to adjust customer perceptions or assumptions about the solution
- Enhanced understanding about unmotivated buyers, what is preventing purchases and how/when that might change
- Capability to target competitors with new insight into competitive displacement opportunities
Our services include:
Marketing automation makes it easier to deliver relevant messaging to the right people and at the right time. For companies who have already invested in marketing automation, integrating our data with your MA software will optimize its performance and help recoup full value from your investment. For companies who have not yet invested in MA, we can quickly implement a totally integrated solution and leverage inContext™ for successful campaigns, measurable results, and responder analytics.